Questionnaire Design and Evaluation
This course examines the stages of questionnaire design: developmental interviewing, question writing, question evaluation, pretesting, and questionnaire ordering and formatting. It reviews the literature on questionnaire construction, the experimental literature on question effects, and the psychological literature on information processing. In addition, the course reviews the effects of essential design features on questions and questionnaires, including mode of data collection, the use of computer assisted interviewing techniques, and self vs. proxy respondent selection. Students will both critique existing questions and questionnaires and follow the stages of questionnaire design in developing their own questionnaire.