Usability Testing for Survey Research
SURV635

Online
Spring 2019

 

Prerequisites: 

Familiar with fundamentals of questionnaire design either through work experience or having taken Surv 630

Description: 

This course introduces the concepts of usability and usability testing and why they are needed for survey research. The course provides a theoretical model for understanding the respondent-survey interaction and then provides practical methods for incorporating iterative user-centered design and testing into the survey development process. The course provides techniques and examples for designing, planning, conducting and analyzing usability studies on web or mobile surveys.