Data Collection Methods in Survey Research
Should have completed SURV400
This course reviews alternative data collection techniques used in surveys. It concentrates on the impact these techniques have on the quality of survey data, including measurement error properties, levels of nonresponse, and coverage error. The course reviews the research literature in face-to-face interviewing, telephone surveys, and self-administered questionnaires. Special attention is paid to the statistical and social science literatures on interviewer effects and nonresponse. Current advances in computer assistance in data collection will also be reviewed, including computer assisted telephone interviewing (CATI), computer assisted personal interviewing (CAPI), touch tone data collection, and other methods. Students in the course will read and discuss the methodological research literature in the field and complete exercises that study the effects of different modes of data collection on survey data quality.